Is your website not working according to expectations? You keep pouring money into it, but you don’t know where it’s going? In that case, the time has come for a thorough analysis of the site. In today’s article, you will learn how to perform the analysis and use it in practice, so you can stop wasting your money.
1) The first step of web analytics: Traffic
You can find basic traffic statistics in almost every web administration tool – this is the most important data and a base for everything else. How many people visit your page? Where do they come from? Answering these questions will help guide your marketing activities. Do your SEO articles work? Great, write more! Only five customers clicked on the PPC ad? Then it’s probably time to optimize it.
2) Find out how visitors behave on the site.
How do your site visitors behave? Why? Unfortunately, the truth is that no tool will allow you to see inside people´s heads, and no one will tell you why a customer clicks on something or leaves the site. It’s up to you how well you can work with the data and interpret the results.
The experienced eye of an expert will not miss the recurring patterns of behavior from which they can deduce why customers behave in a certain way. Visitors reach your site by clicking on an ad, but leave the site after a minute? This probably means that you should work on the landing page. Is it convincing enough? Is it consistent with the ad that leads to it?
If you want to monitor customer behavior as accurately as possible and get the most out of the data obtained, the Facebook pixel should not escape your attention.
3) SEO analysis: read the texts on your site.
Run a keyword analysis, find out which words and phrases are relevant to your site, and then carefully review all the texts on your website. Are you using the right keywords? Do you use them in headlines and captions? The keyword used in the title carries more weight than placing it in plain text but keep in mind that it’s not enough to change the font color and size. For a text to succeed in SEO analysis, you should format it using HTML tags.
Don´t forget to pay attention to product descriptions. Copy and paste them into the search bar. Does any other site use the same labels? In order for search engines to rate you as relevant, product labels should be unique. Therefore, it is necessary to pay attention to high-quality copywriting. Be sure to avoid copying labels and specifications from other sites.
4) Load the website from several different devices.
More than 50% of users view websites from mobile phones – so it is essential that everything works on them. Try to open the site from devices of different sizes and see if it still displays correctly. Responsiveness is extremely important and plays one of the main roles for both users and search engines, who decide where to place your site in search results.
5) Check meta labels.
If you want to do a thorough analysis of the site, you can’t avoid the source code. See if the meta labels are filled in correctly. Both titles and meta descriptions should appear on all pages. In order for SEO analysis to work properly, it must be unique and concise – it should briefly describe the content of the page which they refer to.
6) Are your images tagged?
Search engines constantly read your site and perform SEO analysis to evaluate it. Therefore, it is necessary to pay attention to even the smallest details that you do not see as a normal user. One such detail might be captions for pictures and videos. Help the search engines and tell them as accurately as possible what your site is about. Only then will it be considered relevant.
7) Check the URL
URLs are another regularly analyzed aspect in search engines. Each page must have its own URL, which is unique and concise.
8) Check the links
The last (but no less important) part of SEO analysis is link-building control. Broken links infuriate both users and search engines. Why is it necessary to check the links regularly? Over time, the site is being modified, including URL changes, and the links may no longer work – even though they were a month ago.
9) Test how fast your site loads
We’re all in a hurry, and if the page doesn’t load in a few seconds, we’ll skip to another one. PageSpeed Insights is a tool that makes it easy to see how well your site is doing in terms of speed. It provides a calculation of how long your page takes to load and gives you suggestions on how to speed up the site. The most common causes of slow loading are unused JavaScript and CSS, or loading images off the screen.
10) Web analysis: Graphic design
In today’s competitive world, web design is sometimes the only thing a customer considers when deciding between staying or leaving. Are you using the right colors? Does the website give your customer the impression you want? Does everything work consistently and clearly? Pay attention to the psychology of colors. Choose the for your website and stick to it. Stand out from your competition and leave a lasting impression with original graphic design.
11) Web analysis: User design
The word design can have different shades of meaning. In the IT world, the term web design refers to UX and UI. Does everything work as it should? Is navigating the web easy and intuitive? Is the navigation clear for users?
12) Ask a friend to view your site
It is a proven truth that we do not perceive our own mistakes. We often overlook errors and we can’t see our website with strange, disinterested eyes. Therefore, ask someone who has nothing to do with the web to browse it and share their impressions with you. Is the website clear? Intelligible? Intuitive? Interesting? Did they find everything they were looking for right away?
13) See what the competition does differently
A little inspiration can do no harm. Enter keywords in your search that are relevant to your site and see which pages the search engine shows first. What do they do differently and better than you?
myTimi will arrange it for you
Leave web analytics to professionals. We will subject your site to SEO analysis, find out how customers behave on your site, perform all necessary measurements and advise you on how to optimize the site based on the results.
