The importance of the so-called on-site SEO (or on-page SEO) lies in improving a website’s search engine rankings and earning organic traffic. These are both relevant parameters, so if you´re unsure about how well your website is doing and what its potential is, it might be worth the while to have your current situation analyzed.
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It takes a village … to build an on-site SEO that performs well. The whole strategy includes optimizing titles and descriptions, internal and external links, formatting, user-friendly navigation, fresh content, and other factors that will work in your favor.