Make sure your website meets the technical requirements of modern search engines and helps it score a better organic ranking. Technical SEO is a complex topic, but it all starts with having a well-structured site architecture.
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SEO is not only for the search engines
To fully embrace the technical SEO, you should understand how websites work in order to make them more understandable and therefore indexable and crawlable by search engines. Creating a solid technical foundation for your web page usually goes hand in hand with the site being generally more user-friendly to the visitors.